Hello, I am a Product Design Leader for Amazon’s Buy With Prime team, and all around Creative Director.
I’m a tech-focused creative leader, experienced in delivering beautiful experiences and bold, exciting creative thinkers. I’m passionate about what is possible within the vision and end-to-end pipeline of product development.
I also love to dive into positioning and brand strategy through a creative lens, along with brand marketing, identity, and social.
Amazon Buy With Prime
I am currently Product Art Director for Amazon’s new DTC offering, allowing merchants to increase shopper conversion by an average of 25% with fast, free delivery and a checkout experience shoppers know.
Audible Australia
At Audible I led a team of designers and creative leaders, growing the Audible business for 6 years, building Australia’s audiobook category and with it a household brand.
Audible Product & Identity
Within that time I led product development, localizing our global app ecosystem and e-commerce store and built our brand & creative identity in Australia including Originals sub-brand.
Audible Brand Campaigns
Collaborating with local and global teams to oversee creative delivery of 360 integrated brand campaigns with celebrities including Rebel Wilson and Michael Bolton across TV, OOH and digital.
Recognition:
The Drum Marketing Awards, Highly Commended 2021
Mumbrella, Australian marketing team of the year nomination 2018
Visible
A boutique creative service for conservation causes; Visible came together to assist anti-poaching warriors of the Samburu tribelands in northern Kenya.
Together with the warriors we are developing task-specific camouflage and uniforms, better enabling them to protect Elephant.
This involves the close collaboration of visionary non-profit Samburu Trust, and has evolved an experimental process in which we provide world-leading creative service to traditional communities at the forefront of climate change.
Desert Designs
In 2018 I led the relaunch of cult Australian fashion label Desert Designs, reintroducing the iconic artwork of Walmajarri artist Jimmy Pike to a new generation through creativity, passion, parties, and collections stocked in key influential Australian boutiques and chains.